The LIVESTRONG Challenge is the Lance Armstrong Foundation's signature fundraising event. This annual series of events takes place in cities across the country, enabling anyone to support the LAF's mission to inspire and empower people affected by cancer.

The prestige of the USA Cycling Professional Championships for road racing has a long tradition in America. The Greenville Hospital System USA Cycling Professional Championships will return to Greenville, S.C. for a fourth consecutive year in 2009, with race weekend set for August 29-30. The dual championship has become one of the premier cycling events in the Southeast.

The largest cycling event in America, the 2009 Amgen Tour of California is a Tour de France-style cycling road race presented by AEG that challenges the world’s top professional cycling teams. Ascent Productions, Inc. has been involved with the Amgen Tour of California since 2006.

The Ride to Cure Diabetes supports the Juvenile Diabetes Research Foundation International (JDRF)- the leading charitable funder and advocate for type 1 (juvenile) diabetes research worldwide. JDRF provided over $156 million to diabetes research in FY 2008 and is responsible for more than #1.3 billion in direct funding since it was founded.

Medalist Sports, LLC is a full-service international sports marketing company. Medalist Sports specializes in the planning, promotion and management of sports and special events.